Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 25 6.3 What Container and Video and Audio Codec to Use? It is important that your target audience can view your videos using any browser or device. The issue is that browsers and devices do not support a standardized container, video codec, and audio codec combination. At the time of writing this guideline, it is not possible to create a single video file that would be universally playable on all browsers and devices. Therefore, in order for your video to play on all devices and browsers, you need to create multiple versions of the video. There are 3 broad approaches to take when creating these video versions – minimum, moderate, and maximum (Source: Brightcove Inc.). With these approaches, the more video versions you create, the more devices and browsers the complete set of videos will play on. A Minimum Approach: This approach requires that you create 2 videos. This 2-video set will play on fewer devices and browsers when compared to the ‘moderate approach’ and the ‘maximum approach’. Video 1 Video 2 Container WebM MP4 Video Codec VP8 H.264 (Baseline Profile) Audio Codec Vorbis AAC Resolutions 640 x 480 1. Video 1: Formatted for HTML5 2. Video 2: Formatted for HTML5, Flash, and mobile