Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 34 Still product photography involves capturing various static “views” of your product – front, top, back, bottom, side etc. These are taken using a standard table top product photography set up with camera and stand, strobe or continuous lights, backdrops, and laptop with image production management software. These images are edited and formatted for your websites and electronic catalogs and distributed to your customers. 360 degree product photography uses some of the same equipment as still photography including camera and stand, lights, and software and laptop, but it also involves equipment for rotating the products when they are laying on a platform or suspended from an overhead device. A viewer is also required so that the consumer is able to interact with the product during the buying process. Still product photography is easier and less expensive compared to 360 degree product photography.