Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 39 8.4 360 Degree Product Image Viewer If you are considering adding 360 degree product images to your marketing it is important to understand what a 360 degree product viewer is, how it works, and how it displays images on your website. A 360 degree product viewer is a software application that plays in a browser. The HTML code on the webpage loads the viewer and the viewer loads the product images. Both the viewer and the images reside on the web server. The consumer can interact with the product according to the viewer’s built-in functionality. Common viewer functionality includes rotating the product on one or more planes, zooming in to areas for more detail, and clicking on hot spots to display additional images or textual content.