Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 45 A.5 WCAG 3.0 Conformance You might want to make a claim that your content or product meets the WCAG 3.0 outcomes. If it does meet the outcomes, we call this “conformance.” To conform to WCAG 3.0, your test results must show that your project is accessible. If you want to make a conformance claim, you must use the process described in this document. Your content can conform to WCAG 3.0, even if you don’t want to make a claim. You can still use this process to test your project’s accessibility. Conformance levels WCAG 3.0 defines three levels of conformance: Bronze, Silver, and Gold. User Generated Content Web content publishers may include content provided by the users of their digital products. We refer to such content as "User Generated Content". Examples of User Generated Content include: • social media postings and comments, • uploaded photographs • uploaded videos or other multimedia User Generated Content is provided for publication by visitors where the content platform specifically welcomes and encourages it. User-generated content is content that is submitted through a user interface designed specifically for members of the public and customers. Use of the same user interface as an authoring tool for publication of content by agents of the publisher (such as employees, contractors, or authorized volunteers) acting on behalf of the publisher does not make that content User Generated Content. The purpose of the User Generated Content Conformance is to allow WCAG 3 outcomes and methods to require additional or different steps to improve the accessibility of User Generated Content. An important part of WCAG Conformance is the specific guidance that is associated with individual WCAG 3 guidelines and outcomes. Not all WCAG 3 guidelines will have unique outcomes and testing for User Generated Content. Unless User Generated Content requirements are specified in a particular guideline, that guideline applies as written whether or not the content is User Generated.