Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 5 1. Overview 1.1 Introduction The goal of this best practices document is to inform, assist and provide recommendations on the creation, transmission, and display of digital asset online content for Auto Care Association members. The scope of this document is intended to facilitate the implementation of the supplier’s digital asset content by the receivers through the standardization of content and delivery. This document reflects the most current information that is available as of the release date of the document. This document should be updated whenever changes or corrections are discovered: • Contents and/or format of information to be delivered or displayed • New guidelines • Expansion of the W3C Accessibility Guidelines (WCAG) 3.0 regarding web content in support of the Americans with Disabilities Act (ADA) Guidelines o Due to the fluidity of this standard, we will reference the most recent version available at the time this document was written 1.2 Definitions For the purposes of this document, suppliers and receivers are referenced by the following: • Suppliers – manufacturers, suppliers, distributors, and 3rd party software providers • Receivers – retailers, wholesalers, distributors, internet mail order stores, marketplaces and 3rd party electronic catalog companies