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Factors Influencing Tool Purchasing Decisions
Overview
Respondents rated the importance of selected factors influencing their tool purchasing decisions. The mean
ratings were based on a 5-point scale, where 1 = not important and 5 = very important.
The survey results show that respondents incorporate a wide range of factors into their tools purchasing
decisions. These factors ranged from warranty and strong brand name to advertising or promotions. The 2017
survey confirms previous survey results that warranty still remains the most important influential factor in any
tool purchasing decision. According to the respondents, when it comes to tool buying decisions, warranty takes
precedence over advertising/promotions, seller’s recommendation, etc. Other technicians’ recommendations
(4.02 mean) was highly-rated. Where the tool was manufactured, its strong brand name and ability to get the
tools from a primary source also factored in the purchaser’s decision-making process. “Strong brand name” was
rated (3.95 mean), followed by “made in USA” (3.87 mean) and “availability from a primary source” (3.80 mean).
Additionally, “warranty” was the top-rated factor among respondents in all job types (see next page for details).
“Warranty” was rated 4.37 by owners, 4.22 by service managers and 4.15 by technicians. 4.45
37%
4.26
4.34
3.75
3.65
4.02
Warranty
Recommendation by other
tech/shop owner/blog
Strong brand name
Made in USA
Availability from my
primary source
Fast delivery/availability
Low price
Recommendation by seller
Advertising or promotion
4.05
3.78
3.95
3.91
3.54
3.87
3.80
3.80
3.80
4.06
4.10
3.74
3.15
3.23
3.14
2.55
2.51
2.76
2.41
2.28
2.52

p)
2015
2016
2017
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