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Internet Tool Purchasing Experience
Reasons for Internet Usage
Respondents’ primary use of the internet supports our findings from 2016. One in three respondents used
the internet primarily to seek information on tools (36.3 percent) prior to making purchases and to access data
services (31.9 percent). Just under a third of respondents (32.1 percent) viewed or used automotive-related
websites.
Reasons for Using the Internet, 2017
(By Employment Role)
Tools
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get tool information36 . 3% 35 . 4% 35 . 9% 37 . 3% 37 . 0%
Accessing data services31 . 9% 32 . 5% 30 . 8% 31 . 4% 31 . 5%
View/use automotive-related websites 32 . 1% 31 . 1% 33 . 3% 31 . 4% 31 . 5%
Total percent100%100%100%100%100%
Valid responses320243785189
Multiple responses possible
Reasons for Using the Internet, 2016
(By Employment Role)
Tools
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get tool information33 . 8% 33 . 8% 34 . 9% 32 . 3% 32 . 5%
Accessing data services33 . 8% 35 . 0% 34 . 1% 35 . 5% 30 . 8%
View/use automotive-related websites 32 . 4% 31 . 2% 31 . 0% 32 . 3% 36 . 8%
Total percent100%100%100%100%100%
Valid responses42923712631117
Multiple responses possible
Reasons for Using the Internet, 2015
(By Employment Role)
Tools
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get tool information32 . 4% 34 . 0% 34 . 0% 34 . 0% 32 . 9%
Accessing data services33 . 2% 34 . 1% 31 . 4% 33 . 0% 33 . 3%
View/use automotive-related websites 32 . 6% 31 . 9% 34 . 6% 33 . 0% 33 . 8%
Total percent100%100%100%100%100%
Valid responses62936415388207
Multiple responses possible
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