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Internet Tool Purchasing Experience
Time Spent on Tool Information Research
Nearly half of all respondents (46 percent) spent between one and three hours researching tool information
prior to shopping online. Additionally, over one-third of all respondents (36.5 percent) spent more than three
hours on the internet researching information. On the other hand, fewer than 20 percent of them (17.5 percent)
were online for less than an hour, a significant drop from the previous year when the total was 42.6 percent.
More than half the respondents (50.6 percent) who spent between one and three hours a day on the internet
were owners. Technicians (29.4 percent) more so than owners (13.3 percent) were online for more than three
hours researching information. As evident from the tables below, an increased number of respondents spent
more than three hours online than they did in 2016.
Comparatively, in 2016, over two in five respondents (42.6 percent) spent less than an hour and between
one and three hours (41.4 percent) researching tool information over the internet.
Amount of Time Spent on Tool Information Research, 2017
(By Employment Role)
Time
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
1-3 hours46 . 0% 50 . 6% 41 . 2% 47 . 6% 48 . 6%
More than 3 hours36 . 5% 13 . 3% 29 . 4% 19 . 1% 20 . 0%
Less than 1 hour17 . 5% 36 . 1% 29 . 4% 33 . 3% 31 . 4%
Total percent100%100%100%100%100%
Amount of Time Spent on Tool Information Research, 2016
(By Employment Role)
Time
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Less than 1 hour42 . 6% 48 . 9% 34 . 1% 18 . 2% 40 . 0%
1-3 hours41 . 4% 38 . 3% 41 . 5% 54 . 5% 37 . 8%
More than 3 hours16 . 0% 12 . 8% 24 . 4% 27 . 3% 22 . 2%
Total percent100%100%100%100%100%
Amount of Time Spent on Tool Information Research, 2015
(By Employment Role)
Time
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
1-3 hours50 . 5% 50 . 0% 48 . 1% 46 . 7% 44 . 9%
Less than 1 hour29 . 7% 30 . 5% 23 . 1% 33 . 3% 30 . 4%
More than 3 hours19 . 8% 19 . 5% 28 . 8% 20 . 0% 24 . 6%
Total percent100%100%100%100%100%
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