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Type of Information Sought on Tools
Over one in five respondents relied heavily on the internet for information on “product technical specifications”
(22.1 percent) and “price” (21.1 percent). “Warranty” was the next sought-after web-based information,
reported by 20.1 percent of all respondents. The survey results suggest that in online tool research, brand (or
product loyalty) is less of a priority to the respondents. Respondents’ employment role did not stand out as
a factor associated with information seeking. However, service managers (23.6 percent) sought web-based
product technical specifications, up from 21.3 percent last year and more than any respondents in the other
job categories in 2017.
Type of Information Sought on Tools Before Purchasing, 2017
(By Employment Role)
Type of Information
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Product technical specifications22 . 1% 21 . 5% 22 . 0% 22 . 2% 23 . 6%
Price 21 . 1% 20 . 7% 22 . 7% 20 . 0% 21 . 4%
Warranty information20 . 1% 20 . 2% 24 . 0% 21 . 1% 20 . 7%
Who sells it17 . 7% 18 . 6% 17 . 3% 20 . 0% 18 . 6%
Brand manufacturer17 . 2% 17 . 8% 14 . 0% 16 . 7% 14 . 3%
Other 1 . 8% 1 . 3% 0 . 0% 0 . 0% 1 . 4%
Total percent100%100%100%100%100%
Valid responses50238212290140
Multiple responses possible
Type of Information Sought on Tools Before Purchasing, 2016
(By Employment Role)
Type of Information
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Product technical specifications23 . 0% 23 . 3% 22 . 0% 19 . 6% 21 . 3%
Price 22 . 4% 23 . 3% 22 . 7% 19 . 6% 20 . 7%
Warranty information21 . 2% 19 . 4% 24 . 0% 19 . 6% 21 . 3%
Brand manufacturer17 . 2% 16 . 7% 17 . 3% 23 . 9% 19 . 5%
Who sells it15 . 3% 16 . 7% 14 . 0% 17 . 4% 16 . 5%
Other 0 . 9% 0 . 6% 0 . 0% 0 . 0% 0 . 6%
Total percent100%100%100%100%100%
Valid responses58633015046164
Multiple responses possible
Internet Tool Purchasing Experience
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