70 70
Factors Influencing Equipment Purchasing Decisions
Concerns Over Purchasing Equipment Online
Respondents rated their concerns over internet equipment purchases. The mean ratings were based on a
5-point scale, where 1 = not concerned and 5 = very concerned.
The impersonal nature of online shopping generates uncertainty and concerns about return policy, warranty,
fast delivery, brand selection and more. Respondents reported growing concerns about not being able to return
the equipment and whether the equipment they purchased would be delivered in a timely fashion. A company’s
“return policy” was rated 4.20 mean, followed by “fast delivery” (3.87 mean). Inability to “demo” the equipment
(3.61 mean) before purchasing and “low price” (3.25 mean) were less of a concern to all respondents. 3.96
37%
4.44
4.20
3.46
3.72
3.87
Return policy
Fast delivery
Warranty
Brand selection
Unable to demo product
Lowest price
3.93
4.34
3.79
3.46
3.65
3.76
3.32
3.63
3.61
3.30
3.43
3.25
Concerns Over Purchasing Equipment Over the Internet, 2015, 2016 and 2017
(All Respondents) (Mean Ratings)
37%
2015
2016
2017
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