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Internet Equipment Purchasing Experience
Reasons for Internet Usage
Getting information online was the most important reason cited by the respondents for using the internet,
reported by 35.1 percent. One-third of all respondents (33 percent) either viewed automotive-related websites,
or accessed data online (31.9 percent). Nearly two in five parts managers (36.1 percent) got equipment
information online, while over a third of owners (34.2 percent) viewed automotive-related websites.
Reasons for Using the Internet, 2017
(By Employment Role)
Reasons
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get equipment information35.1%34.2%34.2%36.1%32.2%
View/use automotive-related websites 33.0%34.2%31.7%30.6%33.9%
Accessing data services31.9%31.6%34.1%33.3%33.9%
Total percent100%100%100%100%100%
Valid responses191155413656
Multiple responses possible
Reasons for Using the Internet, 2016
(By Employment Role)
Reasons
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get equipment information34.2%34.2%36.4%41.7%30.8%
View/use automotive-related websites32.9%33.8%30.3%29.1%36.9%
Accessing data services 32.9%32.0%33.3%29.2%32.3%
Total percent100%100%100%100%100%
Valid responses316222662465
Multiple responses possible
Reasons for Using the Internet, 2015
(By Employment Role)
Reasons
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Get equipment information34.4%34.3%35.0%35.2%35.7%
View/use automotive-related websites32.8%33.4%34.2%29.6%31.0%
Accessing data services 32.8%32.3%30.8%35.2%33.3%
Total percent100%100%100%100%100%
Valid responses53736211771171
Multiple responses possible
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