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Internet Equipment Purchasing Experience
Dollar Amount and Equipment Information Research
Interestingly, the more expensive the equipment, the less likely respondents are to research information
online . When the price of the equipment exceeded $10,000, only 1 . 3 percent of respondents initiated
online information research before proceeding to purchase . In contrast, more than half (51 . 3 percent) of
respondents indicated that equipment priced below $1,000 triggered their online information research .
Similarly, more than a quarter of respondents (29 . 4 percent) undertook online research when the
equipment was priced between $1,000 and $3,000 . This y
ear’s results revealed only a slight change in the percentage of respondents seeking information
when the price of the equipment is between $3,000 and $10,000 . These figures combined increased
from 17 . 8 percent of respondents in 2016 to 18 percent in 2017 . Dollar Amount Initiating Information Research Before Purchasing Equipment, 2017
(By Employment Role)
Dollars
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Under $1,00051 . 3% 40 . 0% 52 . 9% 71 . 4% 63 . 6%
$1,000 - $3,00029 . 4% 33 . 3% 23 . 6% 7 . 1% 18 . 2%
$3,000 - $5,00015 . 4% 17 . 5% 17 . 6% 21 . 5% 18 . 2%
$5,000 - $10,0002 . 6% 1 . 6% 5 . 9% 0 . 0% 0 . 0%
Over $10,0001 . 3% 1 . 6% 0 . 0% 0 . 0% 0 . 0%
Total percent100%100%100%100%100%
Dollar Amount Initiating Information Research Before Purchasing Equipment, 2016
(By Employment Role)
Dollars
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Under $1,00041 . 1% 36 . 7% 44 . 4% 33 . 3% 38 . 5%
$1,000 - $3,00039 . 5% 44 . 4% 40 . 7% 25 . 0% 38 . 5%
$3,000 - $5,00014 . 7% 16 . 7% 11 . 1% 25 . 0% 15 . 4%
$5,000 - $10,0003 . 1% 0 . 0% 3 . 7% 0 . 0% 0 . 0%
Over $10,0001 . 6% 2 . 2% 0 . 0% 16 . 7% 7 . 7%
Total percent100%100%100%100%100%
Dollar Amount Initiating Information Research Before Purchasing Equipment, 2015
(By Employment Role)
Dollars
All
Respondents
Owner/
Principal Technician
Parts
Manager
Service
Manager
Under $1,00038 . 9% 42 . 7% 32 . 7% 43 . 3% 27 . 1%
$1,000 - $3,00039 . 8% 37 . 1% 55 . 1% 40 . 0% 45 . 7%
$3,000 - $5,00011 . 4% 10 . 5% 6 . 1% 10 . 0% 11 . 4%
$5,000 - $10,0007 . 1% 6 . 3% 4 . 1% 3 . 3% 12 . 9%
Over $10,0002 . 8% 3 . 5% 2 . 0% 3 . 3% 2 . 9%
Total percent100%100%100%100%100%
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