Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 10 4.2 Electronic Catalog Digital Image Specifications All digital images to be used in electronic catalogs and/or on trading partner’s websites should be formatted according to the following specifications: Plug-in Notes Format TIFF, JPG TIFF is preferred but JPG is also acceptable, check with your trading partners. (See note 1 below) Size Recommended size 2500 pixels on the longest side (height or width) Minimum size 1,500 pixels or larger on the longest side (height or width) Recommended size is the agreed upon preferred size of an image to deliver to trading partners. Minimum size should only be used in cases where recommended size cannot be achieved. Always maintain your highest resolution image as your master and only downsize as needed for trading partner delivery. (See note 2 below) White Space On the longest side, white space should not exceed 5-15 pixels If the white space is removed and an image falls below the minimum size standard, the image is NOT compliant. Does not apply to close-up images where only a section of the part is in the image. (See note 3 below) Mode RGB/sRGB Grayscale images are not acceptable. Images saved as RGB/sRGB can have up to a 20% smaller file size. (See note 4 below) Resolution 300 DPI High resolution image file (See note 5 below) Compression None or LZW Images with LZW compression can have a 35% smaller file size. Image File Name Please refer to section 3.2 Digital Asset Naming Convention The image file is associated to the part number and other attributes via the PIES Data Delivery file. (See note 6 below) Background Pure White RGB: 255, 255, 255 / sRGB: 1.0 / Hex: #FFFFFF unless the product is white in this case