Best Practices – Digital Asset Guidelines – Rev 4 www.autocare.org | www.autocarevip.com | technology@autocare.org 11 background color, borders, or shadowing can be used. Shadows Removed Some shadows are acceptable when used to define a white part on a white background. Table Notes: Formatting the images as TIFF allows trading partners to open, manipulate, and save the images for various uses without losing any image data (no quality loss) 1. The size specification has been updated in this version of the Digital Asset Product Images Guidelines and, therefore, only applies to images that are captured, processed, and distributed to trading partners after the release date of this document. 2. If a trading partner is requiring square images, it will be necessary to add white space to the image. o Consult with any trading partners prior to submitting square images to fully understand the white space requirements and impact on overall image size. 3. RGB/sRGB is the preferred format for digital viewing. o CMYK is the preferred format for print documents and has been removed from the product images portion of the document. 4. Formatting the images at 300 DPI allows trading partners to size images for all electronic catalog projects. o If images are of higher quality than preferred or recommended, it is a best practice to keep the higher resolution image as your master and downsize for trading partner delivery, if required. It is not recommended to downsize your master high resolution image to a lower quality image. 5. The ‘Digital Asset File Name’ should only consist of alphanumeric characters. Spaces and any other special characters other than a dash or underscore should not be used. o All image names must include the extension e.g., tif.